Growth and Marketing Strategist in Fintech and Web3
I read a market the way I read a growth funnel, looking for the signal underneath the noise. Three multinational fintech brands, one Web3 community, and one agency of my own later, my job is the same: turn a cold audience into a trusted one, then turn that trust into revenue.
Currently: Running Jelas Digital and open to Growth Strategist, Marketing Strategist, and GTM roles across APAC.
Start a conversation ↓I'm a results-driven growth and GTM professional with experience across fintech, Web3, and digital products, spanning product strategy, marketing, and social media growth. I build and execute go to market strategies, scale communities and content, and drive adoption through data driven experimentation.
My background in Business Management shaped how I approach growth: not as a content calendar, but as a market research problem. I've used that lens to help operations teams reach product-market fit, and to help three multinational fintech brands turn cold, skeptical audiences into engaged, converting communities.
In late 2024 I founded Jelas Digital, legally registered as PT Jelas Advisory Digital, a growth marketing agency that now runs full funnel growth for 10+ SME/B2B and FMCG clients. I run the full stack myself, including market research, PR, community management, and advertising, and I stay hands on with the craft, filming, editing, and writing every piece of content that carries the strategy.
Eight brands, one underlying problem each time: a good product nobody trusted enough to click. Here's what changed when the messaging did.
UGC campaign for POIPOI's snackbar launch, with kid creators role playing as adults for a playful contrast built for virality and reach across 50 videos.
Storytelling UGC built on relatable pregnancy and household moments, with clean, on brand talent creating emotional, natural product introductions.
Repositioned around identifying small damaged parts before major repairs, then built trust through founder presence and genuine workshop content.
Reframed the narrative from price to reseller success and social proof, replacing manual canvassing with a scalable content acquisition channel.
Personal transformation storytelling UGC, a healthier lifestyle journey woven with a relatable love story angle to drive emotional engagement.
Daily content series on crypto memes, trading tools, chart breakdowns, and product updates, positioning the exchange as trusted and relatable to retail crypto users.
Ran content across two regional markets, FBS Indonesia and FBS Africa, under the same in house content system at Seefluencer, adapting trading education and market update formats to each audience.
Rebuilt Instagram content around real, relatable moments instead of polished finance broker messaging, turning engagement into client leads.
Iterated through content formats until we found what actually worked, reaching solid engagement through organic short form video alone.
Led the full creative process, from planning and scripting to shooting and publishing.
Worked closely with creators and talent to keep production running smoothly.
Focused on TikTok and Instagram Reels to maximize organic reach.
Built repeatable systems that made content production consistent and scalable.
Led UGC and content-driven growth campaigns achieving 10M+ organic views in three months, while reducing client marketing costs by up to 50% through efficient creator and micro-KOL strategies.
Scaled a global Web3 community from 600 to 10,000 members in 3 months, supporting a product launch that generated over USD 2M and strengthened user trust, engagement, and retention.
Across APAC, in fintech, Web3, or anywhere a market needs to be read closely and moved deliberately.